Something New: Social Media Management!

I have been on to something new! In October a local business asked if I could help spruce up their social media. I’ve been having SO MUCH fun working with them and we’ve really made some progress. I’ve learned SO MUCH in the past few months. 

In September I started helping my mom with some of her blogging and social media management. We went to a business conference together and it really lit us up and motivated us to keep trying new things, experimenting, recycling older quality content etc. Things have been going great. Maybe you can tell she’s more active on social media making reels and updating stories! 

I’ve also reached a point on my own social media platform, I’m getting paid by Facebook to create and share content! I’ve been doing it for a few months and that’s also been going great! I’m taking a small step back from my Etsy shop as I’m helping manage these platforms and also return back to work as a nurse after my maternity leave. 

All that being said, I wanted to make a post to explain a little bit about what I’ve learned and what the algorithm seems to be favoring. People have also been commenting they haven’t been seeing my mom’s blog posts on Facebook as much so I thought I’d give a few tips!

First of all, the goal of all platforms and apps are to keep you on the app and coming back to it. Instagram wants you to spend more time on Instagram. Facebook wants you to be on Facebook more. Therefore, it’s going to show you more content you like. 

TikTok REALLY has it down. If you talk to anyone who watches TikTok, they say they feel like TikTok KNOWS them and knows their interests. Really, they just take note of the content you’re watching, how long you’re watching it, if you’re commenting on it, if you’re liking it, and they show you more of that, again with the goal of keeping you on the app longer. 

Now I’m not an expert, and seriously anyone who claims to be an expert or a guru on social media may be yanking your chain. The rules are constantly changing. What works today might not work tomorrow. I can only speak to my own recent experiences. 

If you want to see more of a business, blogger, influencer, public figure, posts from a group or a page you follow, you must interact with the content. If you see, for example, a local restaurant share about a special they have and you want to know when they have other specials or events, you need to like the content they post when it comes across your feed. Even better, give it a “reaction” like a heart. Even better than that, leave a comment that says “Looks delicious!” The more you interact, the more they will appear in your feed. 

This is proving to be true for stories as well. If you enjoy watching someone’s stories on Facebook and instagram, interact with their story. Give a thumbs up, send a laughing emoji etc. When you can understand that Facebook and Instagram want to give you more of what keeps you on the app, you’re going to see less of what you DON’T want in your feed. 

If you comment on a ton of political mumbo jumbo and argue with people in the comments sections, your feed will be full of controversy trying to get you to interact with it, again with the goal of keeping you on the platform longer. 

That being said, all of the hearts, comments, likes, thumbs up, and interaction really means the world to content creators and it costs you absolutely nothing. Mom and I have gotten comments, “I don’t see your blog posts in my feed!” If you feel this way, run the experiment yourself. Go to my mom’s facebook page or even my facebook page and scroll through and LIKE or REACT or COMMENT with 5 – 10 or so posts. Then, wait some time and see if you see our content in your feed more often. 

Beyond that, if you see a post in your feed, click on the three dots next to it. You’ll see you have the option to “Prioritize their posts in News Feed.” Here are some screen shots:

So that’s a way that YOU can see more of what you want to see from people who want you to see it and less of what doesn’t really matter to you! Let me know if this helps or works for you!

Hungry for more? Check out my latest posts!


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I design and create a variety of quilting, cross stitching, and graphic tees as well as quilting themed stationery, stickers, notepads, cards, and more! I’d love for you to check it out!

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8 Comments

  1. Becky
    January 16, 2023 / 12:04 pm

    Ha I’m not been seeing much of your posts and always read and like them and your moms. Thanks for the info!

  2. Doris Gardner
    January 16, 2023 / 1:33 pm

    Great advice! Thank you!!

  3. Martha W
    January 17, 2023 / 8:37 am

    Thanks for the explanation.

  4. January 19, 2023 / 5:10 am

    How is Gannon doing? Just haven’t heard lately. Hope all is well.

  5. January 19, 2023 / 12:54 pm

    Interesting info. I love reading your mom’s and your posts. You have darling children

  6. Gail C
    January 19, 2023 / 7:17 pm

    Thank you kalissa, that helps explaining it.

  7. Susan the Farm Quilter
    January 20, 2023 / 4:16 am

    Thanks for the helpful hints on FB! I don’t see much of some of my friends’ posts and I’m never sure if they are just not posting or I don’t get them. I do get yours and your mom’s posts but now I know how to make them a priority!!

  8. Kim from TN
    January 20, 2023 / 4:46 am

    Thanks for the pointers on how to see more of what I want to see in my news feed.

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